I have finally got around to reading the concert coverage in the newspaper, and while it appears most people had a fabulous time, I was personaly affronted by the people who complained about the "exhorbitant" price of beer at the site.
I do not speak for my company, I do not pretend for even one second that what I am about to say is officially sanctioned, because I assure you it is NOT, and I could get in to a lot of trouble over what I am about to say....
You're right, $6.50 for a beer seems like a lot at first glance. But did you consider how much it cost us to move our entire operation to a FIELD? Did you consider the number of trucks we needed to rent to simply get our stuff there, and how much that cost? Or the refrigerated trucks that needed to be kept running 24 hours a day for two days (trucks we ALSO rented). Did you consider our additional payroll, or the fact we needed to buy two dozen barbeques? Did you consider that we spend thousands of dollars printing the very drink tickets you complained about?
All I'm trying to say is that, at "my" concert or any other, I understand the first reaction is that we are ripping you off with our high prices. Please know this is NOT the case, we actually make less profit per unit at a concert than if we were serving you back at our regular place of business.
Rock n' roll don't come cheap, people....not to you, as concert goers, and not to me, as a supplier.
Getting off my soapbox now.